Marketing Manager

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 Our Company and what we do

Extraspace Solutions is a leading provider of modular and prefabricated buildings for a broad spectrum of sectors in the UK and Ireland. With offices throughout UK and Ireland, we provide a Total Package, delivering buildings to our clients.  Our Turnkey Solution for modular building and offsite construction ensures that every project is managed smoothly and comprehensively from start to finish, on time and on budget.

The Marketing Manager position is an exciting new role within Extraspace Solutions, reporting to our Sales Manager and working closely with our Leadership Team and various departments, to design, and drive the strategic marketing plan.

Our company has gone through and continues to go through a period of growth. It is therefore essential that we hire top talent to be part of this success story, not only to ensure our excellent reputation in the market place but also to ensure that we are a provider of choice with current and future clients.

The successful candidate will be bright, adaptable and understand the revolution that is cloud online tools and what impact they are making and will make going forward to our business. 

 

Responsibilities

  • Develop and execute a marketing strategy in line with the businesses Strategic Plan

  • In consultation with the leadership team, develop and agree growth objectives, in line with the strategic and operational business goals

  • Liaise with key stakeholders around the business in order to ensure the successful implementation of growth objectives from our Strategic Plan

  • Providing feedback, reporting & market insights to the management team

  • Develop a monthly marketing dashboard for management of key performance indicators

  • Manage all external PR related activities and communications to ensure consistency of message throughout

  • Develop a digital customer engagement & promotional plan to utilise and maximise digital platforms and strengthen the customer engagement interface

  • Evaluate and report on the performance of marketing campaigns to drive ROI, NI and UK

  • Take a lead role in the area of marketing communications and manage our Company LinkedIn, Twitter, Facebook, and website/blog activity. Measure success of this activity monthly through metrics that mean success to the business.

  • SEO & management of all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

  • Develop the brand of the company to reflect its core values and enhance recognition amongst the target base

  • To take ownership of the company website and its future development

  • Assisting in business development activities and supporting documentation – including bid/tender credential documents, preparation of market research and briefing notes, supporting the identification of new business opportunities and relationships.

    • Development of marketing materials and managing external graphic design and print agencies

 

Essential Requirements

  • Third level Education in Business or Marketing related discipline

  • 3-5 years plus experience in brand marketing role managing and developing and leading a brand

  • Experience working with Customer Marketing, Commercialisation

  • A career which demonstrates a thorough understanding of the drivers of growing brand

  • Strong planning, interpersonal and communication skills,

  • Creative, Media, Digital and Print Agency management experience

  • Self-motivating with an entrepreneurial spirit

  • Brand planning, Integrated Marketing Campaigns

  • Experience of briefing and liaising with agencies and external stakeholders

  • Managing and coordinating the creative and media planning process

  • Good stakeholder management skills and ability to work up down and across the organisation

  • Experience of CRM

  • Experience with updating and writing content for websites.

  • Excellent attention to detail and commitment to accuracy.

  • Excellent written and communication skills.

 

Desirable

  • Construction industry experience

  • Knowledge and experience in ROI, NI and UK